Topics: Is "Bee looking for honey" a good headline for a dating site?

The copywriter was Victor Schwab and the timeless compilation of headlines and thumbnail analyses he put together are a must for anyone serious about creating great headlines.

It’s worth reading theses headlines in their original layout, so after you’ve scanned the scrumptious headlines below, you can print out the ad to keep on your desk for quick reference.

100 Good Advertising Headlines (1-megabyte PDF) This is a 3,000+ word ad, so if you choose to print it out, you’ll need larger paper or just use the magnifier in your PDF Reader.

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Was avoiding it until I saw a bunch of sites post the spoilers as headlines. Might as well now

I want sites to block headlines that include.

Hey, good morning! NVIDIA, a company best-known for its graphics cards, is making computers for self-driving cars, the company behind Overwatch has something new in the works and the Tamagotchi is back -- for some reason.

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But he"s not even on the devices team anymore. Amazing what sites will do for some clickbait headlines

It"s interesting to me that reputable news sites are using ridiculous headlines. This headline Trump attacks black, female ESPN host is extremely inflammatory. The issue has nothing to do with her color or sex it has to do with her words.

Basically, this is what I think of as the Outrage Farm , which consists of sites like this with provocative headlines.